Ahmed Helaly

Ahmed Helaly is the General Manager of Mars Saudi Arabia. He is a business and people leader with strong track record in growing companies, developing and deploying growth strategies, and turning around operations in highly competitive retail and digital environment. With +27 years’ experience across various Middle East and Africa CPG markets, channels and business models. Ahmed had worked and led most of the Middle East and Africa markets including UAE, Saudi Arabia, Levant, North and West Africa. He is a passionate people leader with various general management, multifunctional, marketing and sales leadership roles that ranged between large population and virtual teams with high team engagement scores. Furthermore, Ahmed is known as a customer champion with an exciting history of customers and distributors development and engagement through joint business planning and deployment of new solutions and programs. He is a key member of the Mars Middle East and Africa Leadership Team, actively shaping the future of snacking in the region by implementing organizational evolution initiatives and transforming the operating model to unlock growth for the next decade.