What’s Trending in the Private Label Beverage Industry?

Imagine having the power to shape every detail of your drink — its taste, its look, its price. That’s the advantage of private labels.

And in the competitive beverage market, private labels offer brands a unique opportunity to stand out in the industry.

But in this ever-evolving landscape, staying ahead means keeping a finger on the pulse of the latest trends. From health-focused drinks to eco-friendly innovations, the trends shaping the private label beverage sector are as dynamic as they are diverse.

Dive into these emerging trends to discover how you can develop beverages that not only capture the market but also set your brand apart.

Environmentally Friendly Drinks

Beverages with sustainable packaging and environmentally friendly ingredients are becoming more popular. This trend reflects a broader consumer shift towards eco-consciousness.

Packaging Innovations

In addition to eco-friendly packaging, there is growing interest in stylish packaging options such as slim cans and smaller sizes that cater to on-the-go convenience.

Juice and Energy Drinks: Mojtaba Food Industries Group

Founded in 2010, Mojtaba Food Industries Group has established itself as a notable player in the fruit juice manufacturing sector. Mojtaba’s portfolio includes 11 distinct fruit juice flavours such as mango, peach, pomegranate, green apple, red grape, sour cherry, barberry, orange, pineapple, apricot, and apple and banana. Beyond juices, they also produce a range of energy drinks and bottled water. The company is known for its emphasis on quality and flavour diversity, catering to a wide range of consumer preferences.

Climate-Positive Tea: Bogawantalawa Tea Ceylon

Bogawantalawa Tea Ceylon (Private) Ltd. stands out in the tea industry as the world’s first climate-positive tea company. Based in Sri Lanka’s Golden Valley, they are renowned for their sustainable practices. Bogawantalawa offers a selection of high-grown teas, including black, green, and speciality blends. Their teas are noted for their rich flavour and high quality, achieved through environmentally responsible cultivation and processing methods. The company’s commitment to sustainability is reflected in its carbon-neutral manufacturing processes, setting it apart as a pioneer in eco-friendly tea production.

Speciality Coffee: Jigsaw Coffee Company

Part of the Ludlow Coffee Group, Jigsaw Coffee Company has been a significant player in the speciality coffee sector since 2005. Headquartered in Dubai, the company serves a broad international market. Jigsaw Coffee is renowned for its premium speciality coffees, which are roasted to meet high standards of quality and consistency. The company’s roasting capabilities extend across multiple regions, including the UAE, Saudi Arabia, Europe, Asia, and the United States. They cater to leading food and beverage brands worldwide, offering bespoke coffee solutions tailored to their partners' specific needs.

Homegrown Coffee: Samira Maatouk Group

Originating in Beirut, Lebanon, in 1949, the Samira Maatouk Group is a distinguished name in the coffee industry. The group operates out of the UAE and is known for its luxury coffee brands. The group’s flagship brand, Maison Samira Maatouk - MSM Luxury Café, is synonymous with premium quality and elegance. It is featured in upscale cafes and outlets. The group also offers a diverse range of coffee products for retail and foodservice, including blends and single-origin coffees.

Ready To Drink Beverages: Rasna

As the largest soft drink concentrate manufacturer globally, Rasna has a strong presence in India and is expanding its international footprint. Rasna’s core offerings include a wide range of fruit drink concentrates and ready-to-drink beverages. Known for its distinctive flavours and affordable pricing, Rasna enjoys over 90% market share in India. The brand’s extensive product line includes popular flavours like orange, mango, and apple, which cater to diverse consumer tastes across more than 50 countries.

Beverage Solutions: Starzinger Beverage Group

With a history spanning over 116 years, Starzinger Beverage Group is a key player in the co-packing industry. Based in Frankenmarkt, Austria, the company excels in providing comprehensive beverage solutions. Starzinger offers a diverse range of beverages, including energy drinks, functional beverages, and mixed drinks, available in both can and PET formats. Their expertise in co-packing is supported by a commitment to technological innovation and high-quality production standards. Starzinger’s services include product development, packaging, and logistics, making them a versatile partner for beverage brands seeking to expand or enhance their offerings.

Smoothie Products: Life Smoothies

Life Smoothies specialises in high-quality, pre-portioned smoothie products. The company is based in the UAE and sources ingredients globally. Life Smoothies provides a wide variety of pre-portioned smoothie mixes, smoothie bowls, milkshakes, frappes, and frootfraps. Their products are made from sustainably sourced IQF fruits and vegetables from South America, Europe, Africa, and Asia. The company also offers allergen-free and vegan options, catering to health-conscious and dietary-specific needs, ensuring premium quality and convenience for businesses.

Beverage Production: International Beverage & Filling Industries LLC (IBFI)

Established in 1992, IBFI is a leading beverage manufacturer in the UAE and a significant exporter with a presence in over 35 countries. IBFI’s extensive product range includes carbonated drinks, fruit juices, flavoured waters, and functional beverages. The company operates a state-of-the-art facility in Sharjah, encompassing all aspects of beverage production from processing and filling to packaging and distribution. IBFI is recognised for its rigorous quality control measures and adherence to international food safety standards.

Energy Drinks: Hell Energy

Life Smoothies specialises in high-quality, pre-portioned smoothie products. The company is based in the UAE and sources ingredients globally. Life Smoothies provides a wide variety of pre-portioned smoothie mixes, smoothie bowls, milkshakes, frappes, and frootfraps. Their products are made from sustainably sourced IQF fruits and vegetables from South America, Europe, Africa, and Asia. The company also offers allergen-free and vegan options, catering to health-conscious and dietary-specific needs, ensuring premium quality and convenience for businesses.