Over the years, there has been a significant shift in the approach to health and wellbeing, moving from a reactive mindset to integrating a more proactive and holistic approach.
Previously the focus was primarily on treating illnesses and diseases as they occurred, with little emphasis on prevention. However, times are changing with a growing awareness of the importance of preventative care and the impact it can have on future health.
Seen as a positive move, health is now becoming recognised as not solely determined by physical factors but instead considers the interconnectedness of various aspects of health and recognises that they all play a role in our overall well-being.
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Health in relation to consumers goes beyond just the physical and now includes an overall sense of well-being. Including more holistic needs like mental, social, emotional, and spiritual health and the desire to feel safe and strong - as consumers come to understand how these all contribute to their well-being and in turn, why they need to be addressed to be well.
Consumers have different and evolving definitions of what it means to be healthy. Physically (me and my body), mentally (how do I feel), and environmentally (how I interact with my environment). This behavioural shift amongst consumers has created a demand for more holistic solutions that work together to reinform and support lifestyle choices. Where well-being does not lie in a single aspect of health but instead has touchpoints across all of them.
To support this, we see in a recent survey that 64% of global consumers when asked how the product or service impacts their health and wellbeing and how that impacts their choices, answered “often and always”.
While in a positive move, 48% when asked what will happen in the next 5 years in terms of their health, responded that they “will be healthier”² and, 64% said they are making choices that will keep them healthy and reduce their risk of illness going forwardᶟ. The retail sector cognitive of this refreshed approach is having to step up and address wellness aspirations by offering tailored products and services.
REGIONAL VIEW
It was reported that 74% of consumers in the Middle East and Africa, when asked how the product/service impacts their health and well-being and in turn, has the greatest influence on their choice of drinks, answered “often and always”¹, versus 64% globally. So too, as perspectives become more mainstream, we see that 48% of consumers in the Middle East and Africa say that they are extremely concerned about their “mental well-being” with an additional 43% extremely concerned about their “physical fitness and health” – outperforming the global average on both criteria¹.
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FOR DAYMON'S RECOMMENDATIONS AND CONCLUSIONS ON THE FACTORS THAT CONTRIBUTE TO HOLISTIC WELL-BEING IN THE EYES OF CONSUMERS TODAY
About Daymon
With 50 years of experience building successful private brand programs around the world, Daymon is the only solution provider that influences all aspects of private brand development, from strategy to execution to consumer engagement. Daymon’s unique approach helps retailers and brands set themselves apart through a full suite of best-in-class private brand development services, including: strategy, analytics and insights, product development, supplier development and management, account management, and design and packaging management. Daymon drives brand innovation, differentiation and results.
For more insights and recommendations for driving your brand, contact idc@daymon.com.
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