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The Middle East & Africa private‑label market is projected to reach $35 billion by 2026 and Private Label Middle East is your gateway to shaping what comes next

The event connects retailers, brands, and innovators with 200+ trusted manufacturers from 50 countries around the world. If you’re looking to launch, scale, or refine your private label offering—this is the only place you need to be.

Join us from 15 to 17 September at Dubai World Trade Centre as we delve into the intricacies of making products more accessible to a diverse consumer base, while ensuring ecological responsibility. Be there to source smarter, innovate faster, and win customers in Middle East, Asia & Africa.

 REGISTER TO VISIT ENQUIRE TO EXHIBIT   

8,000+

VISITORS

600+

PRIVATE LABEL BRANDS

200+

 MANUFACTURERS

50

COUNTRIES

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MANUFACTURERS FROM 50 COUNTRIES, IN-PERSON, THAT WOULD OTHERWISE BE DIFFICULT TO FIND, ALL UNDER ONE ROOF.

MENA's biggest corporates looking to develop their private label offerings look towards Private Label Middle East as their No.1 choice to source quality manufacturers and suppliers for their brand.

The event brings together the largest global representation of food and non-food manufacturers from 45 countries worldwide – some of which don’t exhibit at any other event worldwide!

Come showcase your manufacturing capabilities, forge long-lasting relationships, and discover new, unexplored opportunities to secure a place for your shelf-worthy products within the booming MENA market.

ENQUIRE TO EXHIBIT

REGISTER TO VISIT

countries

 MEET THESE EXHIBITORS IN 2025

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FOOD

FOOD

FOOD

FOOD CATEGORIES

  • Condiments, Sauces & Seasonings
  • Healthy, Free-from & Fortified
  • Pulses, Grains & Cereals
  • Spreads, Honey & Jams
  • Meat & Poultry
  • Frozen Goods
  • Beverages
  • Premium & Gourmet
  • Ethnic Food
  • Halal & Kosher
  • Dairy
  • Fats & Oils
  • Baby Food
  • Pet Food
NON FOOD

NON FOOD

NON FOOD

NON FOOD CATEGORIES

  • Bath & Shower

  • Fragrances & Deodorants

  • Gifts & Stationary

  • Industrial & Professional Care

  • Paper & Plastic

  • Household Care

  • Skin Care

  • Sun Care

  • Baby Care

  • Hair Care

  • Laundry

  • Auto Care

BRANDING & SERVICES

BRANDING & SERVICES

BRANDING & SERVICES

SERVICES & BRANDING

  • Food Safety, Certification & Audit

  • Brand Licensing

  • Laboratory & Testing

  • Content Agency

  • Logistics, Handling & Storage

  • Category Management

  • Consultants & Food Technologists

  • Marketing Strategy & Program Planning

  • Engineering & Technology

  • Packaging Management

  • Quality & Production

  • Strategic Advisory Firms

  • Trade Associations

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92%

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92%

WOULD RECOMMEND THE EVENT TO AN INDUSTRY COLLEAGUE

Category managersImportersImporters

97%

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97%

VISITORS SAID THE SHOW WAS IMPORTANT FOR SOURCING

Consultants Management

Visitor

RETAIL INDUSTRY LEADERS GATHERING TOGETHER FOR
EXCELLENCE & FUTURE GROWTH

PLME_expert stage

Private Label Middle East's three-day conference is about critical trends and untapped opportunities that will shape the future of the MENA market from a powerhouse panel of experts. 

A dynamic exchange of local insights that will address:

  1. How private label is adapting to ever-changing consumer behaviours
  2. The strategies behind creating unique private label identities
  3. The role of sustainability in private label growth
  4. Building strong partnerships with manufacturers for long-term success.
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MEET THE VOICES SHAPING THE FUTURE OF PRIVATE LABEL

 

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SEE WHO'S ATTENDING, CONNECT AND MEET! 

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PRE-SCHEDULE MEETINGS, CONNECT FACE-TO-FACE AND STAY IN BUSINESS

All visitors get free access to our Private Label Meetings Programme – a user-friendly platform that allows you to browse through exhibitor information and initiate meeting requests before the event even begins.

Our dedicated meetings programme will help you optimise your time at the event, and network with the people that matter to your business. Don't miss out on this unique opportunity to connect with global industry leaders.

Download the app now and start building your successful event journey today.

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Behind the Brand: Exclusive Stories Of these industry leaders

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EXCLUSIVE INSIGHTS

Press Release

READ OUR EXCLUSIVE OFFICIAL PRESS RELEASE

Private Label Middle East 2025 Fuels Market Momentum as it Unites the Biggest Names in Global Retailers and Manufacturers

Industry giants including Amazon, IKEA, L’Oreal, Nesto Group and Yandex Lavka are set to unite at the sixth edition of Private Label Middle East, as the global market accelerates towards $2.3 trillion by 2033. With private label now embraced by more than 95% of consumers worldwide, momentum is being fuelled by health-forward innovations, premiumisation, e-commerce and rapid retail modernisation. The show serves as the region’s ultimate platform for forging partnerships, unlocking sourcing opportunities, and driving growth across high-potential markets in AMEA and beyond.

CLICK HERE TO READ THE FULL PRESS RELEASE

READ OUR EXCLUSIVE INSIGHTS FOR STRATEGIC BUSINESS DECISIONS

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